How Great Designers Tackle Unknowns: My Framework To Deal With Complex Product Problems

Struggling with Complex Product Problems? Use This Proven Framework to Break Them Down and Find Clear Solutions

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Video Tutorial Below

A Proven Framework for Solving Complex Product Challenges

1. Break Down the Problem Systematically

  • Tackling complex product design problems becomes easier when structured into clear, actionable steps.
  • Shift from overwhelm to confidence by deconstructing the challenge into 6 factors: goal, audience, location, impact, request, and timeframe.

2. Identify Unknowns & Focus Your Research

  • When facing ambiguous design prompts, treat missing details as unknowns and use research methods, user interviews, and data analysis to gather insights.
  • Proactively filling gaps ensures informed decision-making and user-centered solutions.

3. Define Clear Deliverables & Constraints

  • To maintain focus, establish tangible outcomes (e.g., a web app prototype, case study, or feature proposal) and set realistic deadlines (e.g., a 7-day design sprint). Clear constraints prevent scope creep and streamline execution.

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The Designer Founder
The Designer Founder

Written by The Designer Founder

Ex-Google Designer | 2x Exited Founder | Public Speaker

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