How to design a website to validate your startup idea? [Part 2]

Case Study: Strategic Framework behind CreatorLoop

Background 🤘🏾

The advocacy of a creator comes from the storytelling ability originating from the craft of content creation rather than social media following — Mackenzie

The year 2020 introduced the world to a new reality. The pandemic caused large-scale lockdowns which changed the way our society works and makes a living. This change in the way people make a living has led to the rise of the creator economy. In short, the creator economy is about enabling people to make a living from their hobbies and passion. Social media (and frankly, the internet) powers this new emergence.

Over the past 2 years, our team at Node App has compensated over 1000 creators for their passion for content creation around food, fitness, lifestyle, and fashion. In order to enable these creators to get compensated, we had to align our company’s incentive structure more in favor of brands than creators to provide creators with opportunities. Back in November 2020, we started asking ourselves:

Taking into consideration all of our experience streamlining collabs, how would Node look like if we changed our…